JT launches region’s first end-to-end VoIP service

Livebox is facilitated through Jordan Telecom’s development of an IP-based next generation network (NGN) that is connected to its PSTN, and in the first instance will be targeted at residential users.

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By  Tawanda Chihota Published  August 29, 2005

Jordan Telecom has become the first telco in the region to launch an end-to-end voice over IP (VoIP) offering on a commercial basis. Preferring to describe its product as ‘voice over internet’ in order to differentiate its application of the technology from web-based, independent VoIP offerings, Jordan Telecom is of the opinion that IP-based dual- and triple-play services are the most effective way to reinvigorate the wireline business. “The uptake of ADSL was three times higher in Jordan last year than in the last three years combined, and we see this new product, the Livebox, as the new residential gateway,” comments Dissa Jaimoukha, operational marketing director of Jordan Telecom. Livebox is facilitated through Jordan Telecom’s development of an IP-based next generation network (NGN) that is connected to its PSTN, and in the first instance will be targeted at residential users. Subscribers will be able to maintain their original PSTN lines, and will be supplied with a new internet telephony terminal that comes with a completely new number. Three bundled tariffs are forecast to offer ADSL subscribers monthly savings up to 20% on fixed to mobile calls. Two of the tariff bundles are aimed at for residential users and one for small and medium enterprises, and offers internet speeds of either 512Kbps or 1024Kbps offered. Monthly rental will start for residential subscribers at JD 34.5 (US$48.73) inclusive of Wanadoo’s internet charges. “This is IP translated into our needs,” says Jaimoukha. “The service is interfaced to the web and quality of service had to be worked upon. We can now offer unlimited on-net calls, a single price for national calls, a 20% reduction on fixed to mobile calls and per second billing for international calls,” she adds. Jordan Telecom has more than 18,000 ADSL subscribers and offers ADSL coverage to 95% of the population. The Livebox offering is powered by Wanadoo Jordan’s internet service and backed by e-Dimension’s technical expertise. Both Wanadoo Jordan and e-Dimension are members of the Jordan Telecom Group and the service will initially be available in three main centres, in Amman (Tla’a Al-Ali sales centre), Irbid and Aqaba Livebox is available with a Wanadoo ADSL internet subscription and will also be available through other ADSL ISPs in the future. Jordan Telecom believes the widespread introduction of VoIP services will also stimulate the growth of Jordan’s potential as a competitive call centre location.

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