Brother to save space for end users with compact printers

Brother is planning to help those who are feeling the pinch of the region’s rising rents by introducing a new line-up of compact, affordable printer products at Gitex this year. The new line will boast a number of low-cost products that also feature compact dimensions, which will allow users to maximise their funds and office space.

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By  Gitex Times Staff Published  September 1, 2005

Brother is planning to help those who are feeling the pinch of the region’s rising rents by introducing a new line-up of compact, affordable printer products at Gitex this year. The new line will boast a number of low-cost products that also feature compact dimensions, which will allow users to maximise their funds and office space. “Today, work styles are still evolving. With the need to optimise on rents, and have establishments as close as possible to the customer, organisations are finding themselves split into several smaller focused workgroups, operating from several smaller offices spread all over the region,” explains Ranjit Gurkar, general manager, Brother International (Gulf) FZE. “With new entrants into the work force coming equipped with computer skills taught in schools and universities, and with the reduction in the cost of IT hardware, the small workgroup on a local area network has emerged as the norm,” he adds. In accordance with this, the firm’s new products will include a mix of network ready monochrome laser and colour inkjet based multifunction devices, in addition to standalone laser printers. “The new range of multifunction printers from Brother lend themselves to easy integration into such networks. With products that are tested and certified by organisations such as Microsoft, SAP, Novell Networks and others, installation and use of our products is truly ‘plug and play’” explains Gurkar. Brother’s new printers will also feature the company’s existing electronic meter technology, which is responsible for tracking print volumes as well as the yields of consumables such as toner and drums. The firm reckons this is a great way for home and office users to track costs and is a feature found on most photocopiers. “With a constant focus in the industry to monitor and reduce costs, our range of printing devices lends itself very well to such an environment,” Gurkar explains. The company is also planning to showcase its web-based network administration software as well as its driver deployment wizard, which aims to reduce set-up and maintenance times.

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