Intel touts platformisation as it homes in on key customers

Visitors to Intel’s stand at this year’s Gitex will see the chip giant focus on key customer segments as part of its “platformisation” strategy: mobility, digital home, digital enterprise, digital healthcare and channel platforms.

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By  Gitex Times Staff Published  September 1, 2005

Visitors to Intel’s stand at this year’s Gitex will see the chip giant focus on key customer segments as part of its “platformisation” strategy: mobility, digital home, digital enterprise, digital healthcare and channel platforms. “Intel went through a change in direction earlier this year where we reorganised the company to be more focused on customer segments that we have, with mobility being something that goes across all themes,” says Samir Al-Schamma, Intel’s general manager in the GCC. “The new platforms will be represented on our stand to help us showcase our latest technologies to our customers in the Middle East and demonstrate how we can utilise them to serve the region’s technology needs.” Like every other year, Intel is confident that its technologies and platforms will also be showcased on other vendors’ stands throughout the exhibition. One theme in particular will get considerable attention this year, Al-Schamma believes. “Last year we were talking about digital home and we said it was a reality and there were so many vendors highlighting digital home products. I don’t think there is a vendor now who doesn’t have a focus on digital home.” This increased focus on the digital home has actually made changes in how people interact with their PCs, Al-Schamma says. “We’re now making the switch from having the end user having to adapt to the PC to having the PC adapt to the end user,” he claims. “We’ve moved away from the big ugly beige box to the entertainment PC sitting in your living room,” he adds. For home PCs, Intel has developed a range of technologies intended to deliver new features to enrich and improve the entertainment experience. These include the Intel Pentium D processor, which features two cores. “I think for the industry dual-core is the way to go forward,” says Al-Schamma. “In the original Pentium, the heat dissipation was the equivalent of the heat from a rocket. If you just keep going by adding gigabytes then you would be talking the equivalent of the nozzle from a rocket. Dual-core allows the development of technology without encountering this heat problem,” he explains.

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