LG to wow crowds with its latest product line-up

Ask LG Electronics what it is going to be showing at this year’s Gitex trade show and it’s almost quicker to ask what it isn’t going to be showing: the electronics giant will have a massive range of products on display this year from mobile phones and cameras through notebooks and DVD writers right up to a 71 inch plasma display panel.

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By  Gitex Times Staff Published  September 1, 2005

Ask LG Electronics what it is going to be showing at this year’s Gitex trade show and it’s almost quicker to ask what it isn’t going to be showing: the electronics giant will have a massive range of products on display this year from mobile phones and cameras through notebooks and DVD writers right up to a 71 inch plasma display panel. “Gitex is the biggest IT show in the Middle East. The basic and most important reason for LG taking part in Gitex is to improve brand visibility and promote certain new products,” says K H Kim, president Middle East & Africa operations for LG Electronics. “Our star products will be the 71 inch plasma display panel with a gold plated rim, the 55 inch LCD TV, the DMB notebook, and the new notebook with Bluetooth, which will be launched during or before Gitex. The LG LW 70 Xpress notebook series, the Slimline desktop series, Super Multi DVD, DVD Writers, CD writers, CD ROM, 3G phones, and camera phones, will also be promoted at this year’s Gitex,” he claims. “In our IT segment, we will be promoting all IT products including monitors, desktop PCs, laptops, and DVD recorders, etc. We will also be promoting our new generation products such as LG’s home networking products, DVD recorders, MP3 players, access points, hubs, and router switches. All this will project LG as a total IT solutions provider,” Kim says. Notebooks is one area that is becoming increasingly important to LG in the region. “LG’s notebook business is growing; LG notebooks have been well received in the market, and we sold notebooks worth US$25 million in the region last year,” says Kim. Visitors to Gitex will see the DMB notebook, which LG is billing as the world’s first terrestrial digital multimedia broadcast receiving notebook computer. It allows users to watch and record terrestrial broadcasts, perform channel registration, picture capture and channel scanning. The notebook also performs an intelligent update whereby it automatically upgrades software to improve end user convenience. LG will also exhibit its Express series of notebooks, based on the latest Centrino mobile technology from Intel. The company claims its five Express model notebooks are packed with entertainment and business features ranging from enhanced graphics to better responsiveness and support for greater security options. On the consumer side, the company believes it will have some very exciting and innovative products on display at this year’s show, including some additions to its mobile phone line-up. The MP3 music phone, KP4400, for instance, has a multi-tasking feature; this allows users to receive or make phone calls and play games while listening to music. The LG 410 series is designed like a trendy European sports car.

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