OKI argues colour is key

People still think the effects of colour in business are purely cosmetic. However, appearance plays a vital role in impressing clients. Colour is a powerful form of communication and it is always in play.

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By  Gitex Times Staff Published  August 31, 2005

People still think the effects of colour in business are purely cosmetic. However, appearance plays a vital role in impressing clients. Colour is a powerful form of communication and it is always in play. With this in mind, OKI intend to use this year’s Gitex as a platform to demonstrate how colour psychology, when understood properly, can be used in the business environment to influence specific responses to everyday documents. “Colour is the first thing anyone responds to, whether consciously or unconsciously, whenever they receive a form of printed communication, such as a presentation, a phone bill or a letter. If it turns them off right from the start, other design factors such as typography or layout will have to work twice as hard to get the message across,” says John Ross, general manager Middle East at OKI Printing Solutions. “Through our broad range of printing solutions and multifunction devices, OKI will show Gitex visitors how colour documents are an important asset for enterprises,” he adds. Located in Hall 1 at the Dubai World Trade Exhibition as part of the British Pavilion, the vendor will showcase its latest printing solutions it has on offer for the region’s enterprises and small-to-medium businesses (SMBs). Products like the C5500 series, which are based on the C3000 and C5000 series, will be showcased at the tradeshow. OKI will also highlight the importance of C9800 MFP, which is an advanced A3/A4 colour multifunction product that boasts a print speed of up to 36 colour and 40 mono A4 pages or copies per minute. In addition, the vendor will unveil its C9800GA and C9800GA MFP graphic arts (GA) range to address the region’s graphic arts market.

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