Canon to build on growth

Canon Middle East will be heading to this year’s event keen to promote its latest wide-format printers and a brand new copier software application. As the company looks to built on its double-digit 2004 growth, Canon will focus this year on educating Gitex visitors about its range of business solutions, but with particular focus on two new large-format printers, its very latest DIMS business scanners, and its all-new proprietary eCopy and uniFLOW solutions.

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By  Gitex Times Staff Published  August 30, 2005

Canon Middle East will be heading to this year’s event keen to promote its latest wide-format printers and a brand new copier software application. As the company looks to built on its double-digit 2004 growth, Canon will focus this year on educating Gitex visitors about its range of business solutions, but with particular focus on two new large-format printers, its very latest DIMS business scanners, and its all-new proprietary eCopy and uniFLOW solutions. Canon’s W8400 and W6400 large format printers are targeted squarely at demanding users with a need for sizeable prints, whether corporate customers, print shops or fine art operations. Visitors to Canon’s stand will be able to check out these 44- and 24-inch inkjet solutions, as well as their output. The firm’s eCopy and uniFLOW solutions meanwhile are concerned with streamlining the distribution and integration of paper documents into general business applications, and controlling printer devices by allowing IT administrators to monitor and configure which members of staff are printing what. According to Canon’s regional results for last year, the UAE is currently its largest market in the Middle East, followed by KSA and Iran. The firm’s plan now is to continue building the business and the annual Gitex show plays a key role in this. “We hope to significantly build on our success of last year, which saw our Middle East operation record a double-digit increase throughout the region, compared to the same period in 2003,” says Canon Middle East’s marketing manager Michel Sabbagh. “Gitex is the Middle East’s largest and most important IT exhibition... therefore it is the natural place for us to be. We have always had a fantastic response from customers.”

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