Kobian to target value segment

Kobian, the manufacturer of ‘Mercury’ branded IT products, intends to launch new lifestyle products at Gitex Dubai. These, it claims, will provide more features than similar priced products from competitors and will be targeted at the value segment.

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By  Gitex Times Staff Published  August 29, 2005

Kobian, the manufacturer of ‘Mercury’ branded IT products, intends to launch new lifestyle products at Gitex Dubai. These, it claims, will provide more features than similar priced products from competitors and will be targeted at the value segment. “Competitive pricing coupled with the right kind of quality has been the key to Mercury’s success,” says Sunil Dandawate, managing director of Kobian Gulf. The company will be showcasing its Intel Prescott ready PC cabinets and motherboards. Customers will also get a glimpse of Kobian’s entire range of products, which includes digital cameras, MP3 players, memory products, UPS, and monitors.

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