Time Out makes a weekly date

Time Out Dubai is marking today’s move to a weekly magazine with a massive media and promotional push across the city.

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By  Tim Addington Published  August 24, 2005

Time Out Dubai is marking today’s move to a weekly magazine with a massive media and promotional push across the city. The listings and lifestyle publication, which launched as a monthly in September 2001, will carry TV highlights, coverage of international and local music, books, art and culture. Managers at Time Out Dubai have embarked on a promotional and media blitz, including adverts on Radio 1 and 2, and in print, lampposts in Media City, outdoor posters and point of sales spots. It will also offer diners at Wafi City and Aviation Club restaurants the opportunity to win free meals. “Time Out Dubai reflects the identity of the city; Dubai is growing at a phenomenal pace, it offers, and will continue to offer, greater choice to both its residents and tourists than ever before,” said Neil Davies, managing director at ITP Consumer. “We must keep apace with the growing demand. The days when one magazine could cover, in depth and accurately, all that was happening for the next 30 days have ended,” he added. The 112 page weekly will now cost AED5

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