Jumbo gets the NOD

Antivirus software vendor NOD32 has signed up Jumbo as a retail partner in the UAE. The retail channel is of strategic importance in the Middle East for NOD32, which already works with CompuMe on a regional basis and Jarir Bookstore in Saudi.

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By  Stuart Wilson Published  August 24, 2005

Antivirus software vendor NOD32 has signed up Jumbo as a retail partner in the UAE. The retail channel is of strategic importance in the Middle East for NOD32, which already works with CompuMe on a regional basis and Jarir Bookstore in Saudi. “We are committed to the retail channel as a route-to-market,” said Neo Neophytou, managing director at Adaox, NOD32’s Middle East business development partner. “The first order is being shipped to Jumbo this week.” NOD32 made a splash at Gitex last year, launching its range of antivirus solutions into the Middle East markets. The company works through distribution partners Micron and FVC in the UAE, but further regional channel expansion is on the cards. “This year we are really into developing and defining the channel matrix for the region even further. The channel strategy is to work through distributors. We are looking to build up the distribution channel even further in key markets in the Middle East such as Saudi Arabia and plan to finalise discussions on a couple of agreements during Gitex this year,” added Neophytou. Adaox, which was initially set up as a value-added distributor and channel development partner for vendors looking to enter the Middle East market, is now focusing its attentions on NOD32. “Eset, the company behind NOD32 still has a long way to go in the region,” said Neophytou. “The products have been performing excellently and we have been requested by Eset to take on the role of developing the channel in the Middle East. This is a very good opportunity and represents a win-win situation for both companies.” Neophytou claims that 2,000 NOD32 licences are now being sold every month in the Middle East. Targeting home users and small businesses, Adaox remains committed to building up NOD32’s channel breadth even further to serve these customer segments. “The growth is phenomenal during the last year, despite the fact that we have only really had distribution in the UAE and retail presence in Saudi Arabia,” added Neophytou. “We have just scratched the surface so far.”

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