British Publishers join forces with Assertiv eMedia

British Publishers and Pan Arab interactive design agency Assertiv eMedia have formed a strategic partnership to promote technology and e-government across the region

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By  Tim Addington Published  August 22, 2005

British Publishers and Pan Arab interactive design agency Assertiv eMedia have formed a strategic partnership to promote technology and e-government across the region. The alliance started last month, after British Publishers launched eStrategies Middle East magazine. More than 100 managers and government officials attended the launch, including executives from HP, Sun and Microsoft. “As a leading Pan Arab full service interactive agency, their detailed knowledge of the region makes them unique here,” said Chris Hull, managing director at British Publishers. “They take simple ideas, combine it with their creativity, strategy, e-marketing and use technology as an enabling layer to produce really viable solutions.” Kashif Mumtaz, founder and CEO at Assertive eMedia said: “Our partnership with British Publishers makes perfect sense. Its magazine are all about creating highly respected and indispensable editorial content and we can help to ensure that content reaches its audience effectively by utilizing the latest cutting-edge distribution formats.

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