Sanyo set to embrace channel convergence

Digital device vendor Sanyo is preparing to embrace the convergence of traditional IT and electronics channels during this year’s Gitex trade show and Gitex Shopper event.

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By  Stuart Wilson Published  August 19, 2005

Digital device vendor Sanyo is preparing to embrace the convergence of traditional IT and electronics channels during this year’s Gitex trade show and Gitex Shopper event. Sanyo is working hard with UAE distribution partner Al Futtaim to evolve a channel strategy that reflects the changing market dynamic. “Sanyo is one of the oldest brands in the region and has deep roots in the channel thanks to Al Futtaim Electronics’ excellent reach in the trade segment,”explained K.S. Vasudevan, general manager at Sanyo Gulf. “However, the industry is undergoing rapid transformation. With IT and electronics merging, channels are rearranging, realigning themselves and a great deal has happened in the last couple of years,” continued Vasudevan. With a vast product portfolio that includes digital still and movie cameras, LCD projectors and MP3 players as well as LCD TVs, Sanyo is in a prime position to capitalise on the convergence trend sweeping the market. “Al Futtaim Electronics is further strengthening its presence for Sanyo products n various market segments in the UAE — power retailers, the electronics channel, the systems integrator channel and the IT channel. With such a focused approach from their side, we are confident that the Sanyo brand position will continue to strengthen,” added Vasudevan. Al Futtaim will represent Sanyo at Gitex Shopper and the two companies are promising a ‘value proposition’ on digital devices that will woo end-users looking to get the very best in value for money. For Vasudevan, Gitex Shopper remains an important barometer of consumer sentiment and brand awareness. “Gitex Shopper is a once a year sales promotion opportunity,” he said. “It is like an election for the digital IT industry. The success rate at Shopper is a measure of both consumer affinities for the brand as well as the market’s acceptance of the sales promotion strategy used. The UAE is still a window market in the region and the lessons gained in this market can be suitably adapted to the rest of the region as well.”

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