Milco makes Laban more healthy

Milco has added a probiotic laban to its range of dairy drinks.

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By  David Ingham Published  September 5, 2005

Milco has boosted its dairy drinks portfolio with the UAE launch of a probiotic offering called Laban Plus. Probiotic products contain living bacteria that are believed to improve digestion and boost the immune system. “Nowadays, consumers are becoming more conscious about their health,” said Nadine Traboulsi, brand manager at Milco. “Probiotic goods, and more specifically Laban Plus, answer their needs thanks to the digestive benefits they provide.” In September, Milco staff in branded t-shirts will be offering free samples of Laban Plus to shoppers. They will also be providing customers with leaflets explaining the benefits of probiotic cultures. A 10% discount on the price will be offered throughout the month.

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