Intel makes Morocco move

Processor giant Intel has strengthened its regional presence with the opening of an office in Casablanca, Morocco. The new office will spearhead Intel’s continued drive into North Africa and will play a pivotal role in providing support for resellers, integrators and channel partners.

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By  Stuart Wilson Published  August 18, 2005

Processor giant Intel has strengthened its regional presence with the opening of an office in Casablanca, Morocco. The new office will spearhead Intel’s continued drive into North Africa and will play a pivotal role in providing support for resellers, integrators and channel partners. Brian Harrison, director at Intel Europe, Middle East and Africa, said: “"The inauguration of this office in Casablanca is testimony to the potential of the Moroccan market and our growing focus on the Middle East.” “We hope that our presence in Morocco will allow us to work more closely with regional governments and fellow travelers to keep on playing a role in promoting the development of the IT sector and driving ICT education in North Africa,” he added. Intel’s office in Morocco will form part of the vendor’s Egypt, Levant and North Africa organisation. Intel already has existing offices in Cairo and Beirut. Local in-country presence plays an important role in Intel’s efforts to move deeper into emerging markets, establish relationships with local assemblers and roll out focused channel programmes.

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