Microsoft moves beyond solutions

Software giant to expand on its ‘New World of Work’ strategy as it shows delegates how its offerings can make them more productive and boost their bottom lines

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By  Gitex Times Staff Published  September 1, 2005

Software giant Microsoft’s mammoth Gitex presence will include two special demonstration areas that illustrate just how far its solutions go beyond traditional product offerings. “We will have an area that shows the New World of Work, which demonstrates how Microsoft solutions such as Office System, Sharepoint Portal and Exchange can bring new ways of working to the office environment,” explains Haider Salloum, marketing manager at Microsoft South Gulf. “We will also have a demonstration area dedicated to Operational Efficiency. This will showcase some of our back office solutions, such as SQL Server and BizTalk Server to give IT professionals an idea of how integrated Microsoft solutions can enable businesses to enhance their productivity and offer better, more robust services to their users,” he adds. Gitex remains one of the key events in Microsoft’s Middle East calendar, providing a prime opportunity for the firm to reach out to new customers and explain the breadth of the product portfolio on offer. “Microsoft has been established in the Middle East for some time and we have offices in almost every country in the region, including the state-of-the-art Microsoft Technology Centre in Dubai, but Gitex gives us an opportunity to demonstrate the power of our solutions to attendees in a way that we cannot do through other means,” says Salloum. On the product front, two software solutions will take top billing on the Microsoft stand. The next edition of Microsoft’s core database solution, SQL Server 2005, will be on display, giving visitors the opportunity to understand how next-generation data management and analysis software will deliver increased scalability, availability and security to enterprise data and analytical application, while making them easier to create, deploy and manage. “We will also be giving Gitex attendees an advance look at Visual Studio 2005, our comprehensive .Net application development tool,” says Salloum. “Visual Studio 2005 is currently at Beta 2 stage, and this is a major milestone on the way to the release of the next generation of Visual Studio products.” Visual Studio 2005 includes Team System, which expands the definition and audience reach of the Visual Studio product line beyond developers to development teams, adding new tools for project managers, software testers, infrastructure and software architects and IT business decision-makers.

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