Pepsi exclusive for Chili’s

Dubai Refreshments Company has signed a 10-year exclusive agreement with Emirates International Restaurants LLC, meaning that all Chili’s restaurants in the UAE will be serving only Pepsi beverage products as of January 1 2006.

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By  Sarah Campbell Published  August 14, 2005

Dubai Refreshments Company has signed a 10-year exclusive agreement with Emirates International Restaurants LLC, meaning that all Chili’s restaurants in the UAE will be serving only Pepsi beverage products as of January 1 2006. “Winning the Chili’s account underlines the company’s continuing success in securing ‘exclusive supplier’ status with prominent restaurant chains,” said Alan Salem, general manager, Dubai Refreshments Company. Dubai Refreshments Company has signed 70 outlets from the competition in the past three years, making it one of the market leaders in the post-mix sector. The newest acquisition boasts Chili’s, Pizza Company, Black Canyon and Swensen’s under its umbrella, with each brand only serving Pepsi beverage products. “In addition to providing the best products, we offer value-added service by contributing significantly in developing these businesses through aggressive pre-planned marketing programs,” Salem explained. Dubai Refreshments Company offers a product portfolio including Pepsi, Mirinda, Mountain Dew, Teem, Shani, 7UP, and Aquafina pure drinking water. Mohamed Saleh Bin Lahej, CEO of Saleh Bin Lahej Group, the parent company of Emirates International Restaurant LLC, said: “Dubai Refreshments Company is aggressively seeking new territory within its market. We have the same vision, with expansion plans to grow our brands to 167 restaurants in the next 10 years. Having Dubai Refreshments on board is a mutually beneficial agreement for both of our companies.”

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