Fujitsu Siemens signs up ChannelTech for GCC

Fujitsu Siemens has bolstered its distribution channel with the appointment of ChannelTech as a GCC distributor. The latest recruit to Fujitsu Siemens’ distribution line-up will provide logistics, credit, channel marketing and also manage reseller relationships.

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By  Stuart Wilson Published  August 9, 2005

Fujitsu Siemens has bolstered its distribution channel with the appointment of ChannelTech as a GCC distributor. The latest recruit to Fujitsu Siemens’ distribution line-up will provide logistics, credit, channel marketing and also manage reseller relationships. Fujitsu Siemens existing UAE distribution line-up consists of Aptec, Logicom and Tech Data. “Fujitsu Siemens Computers has a clear channel strategy to ensure that our distribution partners deliver the right solutions to our end-user customers,” said Farid Sabbagh, director SME and channel at Fujitsu Siemens Middle East. “By appointing a highly respected distribution partner such as ChannelTech, we are strengthening our channel network as well as significantly increasing our channel breadth.” ChannelTech is the Middle East’s master distributor for South African IT giant Sahara Computers. Fujitsu Siemens already uses Sahara as a distribution partner in South Africa. Sahara, operating under the ChannelTech brand for its distribution activities in the Middle East, plans to gain rights in this region for the majority of vendors that it already represents in South Africa. The deal with Fujitsu Siemens is another step down this path. “This agreement solidifies our commitment to Fujitsu Siemens Computers and further highlights our development into the Middle Eastern market,” said Ashok Chopra, group general manager Middle East at Sahara. “We want to bring to the Middle East the same levels of commitment and service that we bring to our customers in Africa and establish ourselves as a leading distributor of quality products.” With Sahara posting sales in excess of US$350m per annum across its global operations, the company is poised to continue its policy of aggressive expansion in the Middle East markets. Sahara’s current product portfolio in Africa includes a bevy of major brands such as SMC, Creative, Symantec, Samsung, Epson, Lexmark, Intel, Maxtor and Computer Associates among others.

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