Axiom targets Saudi for massive boost in presence

A flagship concept store located in the Ibn Battuta shopping mall in Dubai leads Axiom’s major investments in upgrading its retail operation.

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By  Tawanda Chihota Published  August 8, 2005

Axiom, the largest mobile wireless retailer in the Middle East with over 200 retail outlets across the region, is targeting to have 500 points of presence across the region by the end of 2006 with Saudi Arabia leading the expansion. A flagship concept store located in the Ibn Battuta shopping mall in Dubai leads Axiom’s major investments in upgrading its retail operation as part of the company’s drive to consolidate its position as the region’s leading retailer of mobile wireless communications products and services. “It’s our goal to drive wireless mobile connectivity in the Middle East and that can only be achieved if consumers receive the right advice and are shown how to get the most from their mobile,” said Faisal Al Bannai, CEO of Axiom.“ The concept store reflects our vision of the future of seamlessly integrated wireless mobile communications, while delivering expert advice to customers and providing leading edge, value for money products and services. The Ibn Battuta store concept will be rolled out to five other Axiom outlets across the UAE by the end of the year.

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