ePaL sales spike for eSys

Components distributor eSys has recorded a substantial sales spike with the 83 regional resellers taking part in its innovative ePaL partner loyalty programme. Revenues derived from resellers participating in the scheme soared 60% sequentially for the quarter ending June 30th 2005.

  • E-Mail
By  Stuart Wilson Published  August 8, 2005

Components distributor eSys has recorded a substantial sales spike with the 83 regional resellers taking part in its innovative ePaL partner loyalty programme. Revenues derived from resellers participating in the scheme soared 60% sequentially for the quarter ending June 30th 2005. “The sales that we made to these 83 specific partners were 60% higher in the quarter ending June 2005 compared to the quarter ending March 2005,” explained Pavan Gupta, general manager at eSys. “These partners are spread throughout the region and the increase in sales demonstrates the reseller loyalty that ePaL has created.” eSys launched its ePaL programme for Middle East and North Africa resellers to boost channel loyalty. The scheme operates on a ‘points for business’ basis and allows eSys customers to pick up prizes such as mobile phones, PDAs, laptops, iPods, cameras and plasma screens based on the amount of business that they do. Tarun Nandi, managing director at trading powerhouse Blue Bell Computers, said: “Our close association with a leading company like eSys has boosted our image in the market as well. The ePaL programme has provided an added impetus for us to continue our commitment in maximising sales of eSys’ products in a competitive market environment.” “The ePaL programme takes our relationship with eSys Technologies to the next level and has built stronger ties between us. Moreover, ePaL has been designed taking into account various influencing market factors to ensure that the programme is fair and measurable,” explained Punit V. Jagada at reseller Prince Computer. “The success of this partner loyalty programme has far exceeded our expectations and has had a significant positive impact on our business and overall market share,” added Gupta. “The efforts of our partners have been commendable and we are glad that we can reward them appropriately with our well-designed loyalty programme. ePaL has contributed in enhancing our relationship with our partners and we now share a strong bond that ensures mutual benefit.” Points are awarded for the ePaL promotion during each quarter with US$10,000 of business required for one point. The points accumulated can be redeemed at the end of each quarter for prizes. As an added incentive, 10% of the reward points accumulated in one quarter are transferred to the next quarter as a loyalty bonus. Resellers must meet a minimum qualifying sales level each quarter to participate in the scheme. This minimum target is assessed on a market-by-market basis and can range from just US$50,000 to US$1.5m depending on the nature of a reseller’s operation. If a partner does not meet the minimum sales level in a given quarter, 50% of the points accumulated are transferred to the next quarter. “eSys is focused on partner packages customised to each partner’s need. ePaL has been created as a means of sharing its success with long term partners and we look forward to the continued loyalty from our partners and in the process further develop the programme with their feedback and suggestions,” concluded Gupta.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code