Lenovo legally binding

Lenovo has become a legally registered company across the Middle East, marking the end of the transition between IBM and the Chinese PC giant. Lenovo agreed to splash out US$1.75bn for Big Blue's PC division in December 2004.

  • E-Mail
By  Andy Tillett Published  August 1, 2005

Lenovo has become a legally registered company across the Middle East, marking the end of the transition between IBM and the Chinese PC giant. Lenovo agreed to splash out US$1.75bn for Big Blue's PC division in December 2004. “From 1st August, the second and final phase in the movement of the IBM PC division over to Lenovo has taken place. All the IBM PC operations in the countries of the Middle East, Africa, areas of Europe and some countries in Asia have now officially become part of Lenovo. The company is a legal entity, officially registered worldwide as of today,” said Mohammad Sharaf, marketing manager at Lenovo. The first wave of countries to be transferred from IBM to Lenovo on May 1st 2005 covered America, some Asian countries and the larger European economies. This second phase of the movement completes the transition. The actual implications of the switch are mainly cosmetic, as all partners and customers dealing with IBM-Lenovo have been well prepared for the move. “Yesterday I was an IBM employee, today I am a Lenovo employee. But I have to stress that it is still business as usual. Nothing has changed for Lenovo partners, for customers, nor for employees. All that has changed is that the products that IBM used to sell are now official registered under the Lenovo name. Business-wise everything is going as it was and nothing will change in the short or the long-term,” said Sharaf. Lenovo plans to introduce a new range of PCs aimed at the consumer market, which Sharaf believes will eventually propel the vendor into the worldwide number two PC sales spot. Imtiaz Ghani, previously regional PC division manager at IBM now holds the title of general manager at Lenovo Middle East, Egypt and Pakistan (MEEP). “We are delighted to announce that Lenovo in the Middle East has started operating today following a successful and complete integration period to the new Lenovo. We believe this marks the beginning of a new era in computing; the PC business in the region now has a new leader with a commitment to innovation and quality unmatched by any other PC company,” he said. “Lenovo is building some of the most innovative products in the world. We are innovating on cost the same way we innovate on technology. We are putting new and better technology in the hands of more people. The Middle East PC market is in for a big surprise,” concluded Ghani.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code