Sonicwall sales boom

Sonicwall Middle East has expanded its coverage of the region after record sales growth over the last year. The security solutions vendor Sonicwall will sell into all of the Middle East and Africa from its office in Dubai after a solid regional sales spike in 2004.

  • E-Mail
By  Andy Tillett Published  July 31, 2005

Sonicwall Middle East has expanded its coverage of the region after record sales growth over the last year. The security solutions vendor Sonicwall will sell into all of the Middle East and Africa from its office in Dubai after a solid regional sales spike in 2004. “We saw a 60% to 70% sales growth in 2004 to over US$500,000 and we are predicting the same level of growth again this year. Last month we boosted our territory. The European Sonicwall office used to handle Africa and certain countries in the Middle East, but they are now firmly under our jurisdiction,” explained Shahnawaz Sheikh, sales manager GCC at Sonicwall. Sonicwall established its office in Dubai in January 2004 to support its existing channel, which has been selling the vendor’s products since 1998. The vendor’s UAE distributor, Haris Al Afaq, attributes the high rate of Sonicwall sales to the teamwork between the vendor and its distributors, providing comprehensive and dedicated support services to customers and resellers. “We have seen our role changing with Sonicwall’s growth and we have expanded our team accordingly, with the addition of two full time Sonicwall engineers. We are also looking to add another person. To support a 60% growth rate you have to be committed and motivated or you will lose your quality of service, and that is something we cannot do. Our service provision is how we want to differentiate ourselves from the competition. We provide the backup and value add to products that resellers need,” said Arjun Mukerji, director at Haris Al Afaq. The vendor has also introduced two new products to its Middle East portfolio; a new version of its secure content management system and an SSLVPN (secure sockets layer virtual private network) appliance. Both products are aimed at the enterprise sector. Sonicwall held a product update session for resellers in Dubai to train them on the new appliances. “We need to support and help out partners to close their deals. We have some very large contracts forthcoming that we hope to have confirmed before Gitex,” said Sheikh. Sonicwall also plans to hold its largest regional partner meet ever during Gitex this year. The event will be attended by all partners in the Middle East, Africa and select resellers from the Far East. This will be the first time all of the partners in the new region have come together.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code