HP dumps iPod

HP is to quit selling Apple’s iPod digital music player. According to the firm’s new CEO Mark Hurd however, HP will continue to sell Apple’s iTunes music software on its computers.

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By  Matthew Wade Published  July 31, 2005

HP is to quit selling Apple’s iPod digital music player. According to the firm’s new CEO Mark Hurd however, HP will continue to sell Apple’s iTunes music software on its computers. HP, the world’s second largest PC maker, first brought the iPod on-board in January 2004, thereafter offering a co-branded ‘Apple iPod + HP’ product. This tie-up was spearheaded by the then CEO, Hurd’s predecessor Carly Fiorina. Unlike Fiorina however, it seems Hurd is all too aware of - and concerned about - Apple’s continually strengthening position, and has overturned the iPod agreement in order to stop helping HP's fruitiest competitor. Online news and analyst sites are now, of course, busy musing over the possibility of HP working on its own portable music player. As Sony knows only too well, this will have to be quite a product to take a significant bite out of Apple’s huge market share.

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