Eros bags BenQ camera rights

IT hardware vendor BenQ has boosted its digital camera channel with the appointment of Eros as a distribution partner covering the UAE. Eros offers BenQ access to a network of 300 dealers across the UAE.

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By  Stuart Wilson Published  July 28, 2005

IT hardware vendor BenQ has boosted its digital camera channel with the appointment of Eros as a distribution partner covering the UAE. Eros offers BenQ access to a network of 300 dealers across the UAE. With a background in the consumer electronics arena, Eros is well positioned to use its existing skill sets and customer base for the benefit of IT vendors looking to drive convergence between the two sectors. “BenQ is renowned for its ability to keep designing new, high-quality products to refresh the market, and this represents an ideal challenge for us. Other partners might find it difficult to keep up with BenQ’s constant innovation, but Eros matches that ambition, and our ever-evolving distribution approach will keep pace with BenQ’s conveyor belt of quality new products,” said Deepak J. Babani, CEO at Eros. BenQ management is confident that Eros will provide a valuable route-to-market for its wide range of digital cameras. “Eros Group has forged a glowing reputation across the UAE in recognition of its detailed knowledge of the consumer industry, and for the range of products it promotes. We are proud to be associated with such a prestigious partner,” said Robert Dung, BenQ’s managing director, Middle East and Africa. As well as selling through a network of dealers Eros also has its own retail outlets. The company has showrooms in Dubai, Abu Dhabi, Sharjah, Fujairah and Ras-Al-Khaimah.

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