Imation appoints StorIT as Exabyte distributor

Storage vendor Imation has signed up StorIT as its distribution partner for Exabyte’s VXA products throughout the Middle East. Imation hopes that the deal will help boost Exabyte’s market share in the region’s small and medium business sector.

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By  Stuart Wilson Published  July 26, 2005

Storage vendor Imation has signed up StorIT as its distribution partner for Exabyte’s VXA products throughout the Middle East. Imation hopes that the deal will help boost Exabyte’s market share in the region’s small and medium business sector. Imation has worked closely with Exabyte since November 2003 when it made a US$20m investment in the tape storage solutions vendor in exchange for worldwide marketing and distribution rights. Under the terms of the agreement, Exabyte agreed to sell all of its media products including its VXA and Mammoth technologies exclusively through Imation. The appointment of StorIT marks the extension of Imation’s deal with Exabyte to formally include the Middle East. “This announcement marks another step in our growing relationship and is another example of Imation’s commitment to deliver the broadest portfolio of removable data storage media products to our customers in Europe and the Middle East,” said June Carmichael, business development manager for the Exabyte brand EMEA at Imation. “We see strong growth potential in the rapidly upgrading enterprise networks in the Middle East. With Imation’s more than 50 years of experience in removable data storage, strong distribution channels, and deep customer knowledge, we are well positioned to service the customer needs for greater data storage solutions within the region with Exabyte’s highly reliable portfolio of innovative products,” she added. “This relationship leverages Imation’s sales capabilities and global customer reach to enhance the sales and promotion of Exabyte’s drives, libraries and media products in the Middle East, where Imation has a long-established presence and customer base,” said Brian Stanley, managing director EMEA at Exabyte. “We are thrilled to expand our relationship with Imation by working together to serve the dynamic and growing market in this region. This agreement expands on Exabyte’s existing distribution channels to provide more coverage in the region.” Riyaz Abdulla, Imation’s sales and marketing manager for Middle East and English-speaking East Africa (MEEA), added: “We are sure that working with a storage specialist like StorIT will add value to our distribution network with their dedication and focus in the SMB market segment. This marks another step in our commitment to deliver the broadest portfolio of data storage products and entry level storage solutions to our customers.” StorIT will be distributing the complete portfolio of Exabyte’s award-winning VXA products, including stand-alone VXA-2 Packet Drives and VXA PacketLoaders. “StorIT will leverage its widespread, knowledge-based reseller channel in offering VXA solutions to SMBs in the Middle East who could benefit from data backup and recovery automation features at the price point of a single tape drive solution,” said Suren Vedantham, managing director at StorIT. “This is a great value proposition for small business entities with limited IT budgets, who will find superior performance, scalability and data integrity options which are not found in the existing competitive technology format. With this new partnership, we continue in our endeavour to bring cutting edge storage technology solutions to customers in the region,” he concluded.

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