Seachange supports MBC’s multichannel operations

MBC has deployed video systems from SeaChange International to support its growing multichannel satellite television operations.

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By  Vijaya Cherian Published  July 26, 2005

MBC (Middle East Broadcasting Centre) has deployed video systems from SeaChange International to support its growing multichannel satellite television operations. Based in Dubai Media City, MBC is rapidly moving towards an entirely tapeless facility from content intake through programme production to on-air playout. MBC has previously deployed three on-air SeaChange Broadcast MediaClusters for the debut of its news, entertainment and movie networks. This year, the broadcaster will move forward with SeaChange’s IP-based MediaClient architecture to produce and distribute its programming with IT flexibility. This collaborative ‘edit-in-place, play-in-place’ digital media workflow will comprise 12 MediaClient codecs attached to a SeaChange MediaLibrary 24003e online storage system. This system will provide nearly 11 terabytes of centralised storage for media of any digital format. Initially, four post-production systems and on-air Broadcast MediaClusters will be tied in to this system. “MBC is moving towards creating fully interconnected video operations and shedding the typically less efficient islands of work,” says Omran Abdallah, operation managers, MBC. “Our approach is IT based, which means we can take full advantage of Internet Protocol networking and industry standards, the basis of SeaChange’s MediaClient. Also, like our on-air server, the MediaClient/MediaLibrary combination will extend SeaChange’s fault-resilience to post-production.” SeaChange’s MediaClient family of broadcast systems claims to enable TV operators to store and distribute video more flexibly and cost-effectively than before. Based on the Common Internet File System, the MediaClient family is a series of standards-based client/server products optimised to support workflow throughout the television enterprise, regardless of video file type or compression scheme. “IT fundamentals are making broadcast operations more economical, easier to manage and easier to grow,” says Marcello Dellepiane, SeaChange’s vice president of sales for Europe, the Middle East and Africa. “MBC has rapid growth in mind and MediaClient and MediaLibrary clear away the complications by combining the scalability and resilience of our video systems with the connectivity and media format independence of IT operations.”

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