Citrix unveils SMB offering

Access infrastructure solutions vendor Citrix has fleshed out its small and medium business (SMB) credentials with the launch of Access Essentials 1.0. The new package, aimed at SMBs with up to 75 users, will be sold through Citrix’s channel of Middle East resellers.

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By  Stuart Wilson Published  July 25, 2005

Access infrastructure solutions vendor Citrix has fleshed out its small and medium business (SMB) credentials with the launch of Access Essentials 1.0. The new package, aimed at SMBs with up to 75 users, will be sold through Citrix’s channel of Middle East resellers. Antoine Aguado, regional manager at Citrix Middle East, said: “With strong SMB markets across the Middle East, the need for quality access solutions is rapidly growing in the region. Catering to this critical requirement, Citrix has added the Access Essentials to the comprehensive Citrix Access Suite, to deliver optimised, secure access for driving business growth within small and medium enterprises in the Middle East. Definitely, Citrix’s customised access solution for the SMB market is going to help such companies develop into larger, better organised corporations.” Citrix claims that its new software package gives resellers the opportunity to target small accounts keen to access centralised line-of-business applications such as order processing and sales force automation. The vendor plans to expand its channel through the recruitment of additional SMB-focused resellers. Citrix has worked closely with Microsoft to develop Access Essentials as an access solution capable of running on the Windows Server 2003 platform. Citrix plans to work hand-in-hand with Microsoft’s existing channel base to build up its route-to-market as well as developing sales alongside other key ISV partners such as SAP. “The relationship with Microsoft is an important part of the go-to-market model,” said Ian Cochrane, marketing manager at Citrix Middle East. “This product shows once again the strength of our relationship with Microsoft. In the Middle East, Citrix is in touch with all of the various Microsoft subsidiaries covering the region and we work closely together on the sales and marketing side.” “Companies can purchase the Citrix licences and the Windows Server 2003 Terminal Services Client Access Licence (TS CAL) at the same time and do not need to go to two different sources. We have focused on simplicity for the purchasing model. This means we have moved away from concurrent licensing to a named licensing model to bring this product in line with TS CAL licensing,” he added. “The real benefits are the strong licensing model and the bundling of TS CAL,” added Nick Black, senior systems engineer at Citrix Middle East. “This provides smaller companies with enterprise features and functionality at a price they can afford. Access Essentials fills a gap for Citrix in the SMB market.” Access Essentials is available now through authorised Citrix Solution Advisors and is available in five-user packs.

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