Quit the evil weed using MP3s

Counseling firm TrainingPASS Sales Corp is offering issue-stricken computer users the benefit of its expertise by making its hypnosis sessions available as downloadable MP3 files.

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By  Matthew Wade Published  July 20, 2005

Counseling firm TrainingPASS Sales Corp is offering issue-stricken computer users the benefit of its expertise by making its hypnosis sessions available as downloadable MP3 files. In a move that looks set to kick off a new trend amongst education and advice providers, the firm has arranged for its sessions to be converted into MP3 format and added to its web site at trainingpass.com. This means that individuals who would like to quit smoking, lose weight or boost their self-confidence can buy and download the motivation they need and listen to this advice either on their PC on via their portable audio player. While the digital players that technology firms such as Creative, iRiver and Apple have introduced was originally designed for entertainment purposes, TrainingPASS.com claims to have spotted a real learning-oriented opportunity in these devices and has thus set out to fill it with these ‘e-sessions’. These sessions cover: smoking cessation, study habit improvement, weight loss, power-focused concentration, stress relief and unstoppable self-confidence. Although pricing details were not available at the time of writing, TrainingPASS claims its audio classes will be available for a fraction of a private hypnotherapy sessions. “When I got my new MP3 cell phone, I was thrilled to be able to bring my music with me everywhere I went,” explained Bob Therrien, president of TrainingPASS Sales Corp. “Then it dawned on me - why couldn’t I harness that same fun and excitement into something that would enrich people’s lives?” “People who don’t want to attend a group session or shell out major cash for a private hypnosis, but who want that same level of privacy, will love the convenience that’s now available to them,” Therrien added. “Our hypnotherapy series is perfect for students, professionals and all individuals who want to improve their lives.” For more information on TrainingPASS.com’s downloadable hypnotherapy sessions, users can e-mail Therrien at bobtherrien@trainingpass.com. According to intelligence firm IDC, the worldwide compressed audio player (or MP3 player) market is booming and is expected to reach nearly $58 billion in revenues by the year 2008. That figure represents a five-year compound annual growth rate of 20%. In addition to company’s such as TrainingPASS embracing MP3 format downloadable files, the new trend of ‘podcasting’ – through which amateur radio producers offer their shows to downloaders in MP3 format – is also leading to varied types of educational information becoming available in digital form. Whether a user is in need of wine reviews or narrated aerobic workout tunes, sites such as www.podcastalley.com list a podcast to meet almost every need. Read our exclusive Windows Middle East to podcasting by copying this link into your browser: http://www.itp.net/features/details.php?id=2710&srh=podcast&tbl=itp_features

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