Acer hopes LCD will be trump card

PC and laptop specialist Acer has introduced its first range of LCD televisions, with the intention of grabbing a slice of a growing market estimated to reach 20 million units by 2008.

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By  Robbie Greenfield Published  July 14, 2005

PC and laptop specialist Acer has introduced its first range of LCD televisions, with the intention of grabbing a slice of a growing market estimated to reach 20 million units by 2008. The company hopes this move will give it a wider reach in hypermarkets, which serve as an increasingly popular outlet for flat panel televisions. “Middle East consumers have quickly taken to LCD technology, as we have witnessed in the LCD monitor market where Acer has a healthy share,” said Emanuele Accola, Acer’s vice president for Europe, Middle East and Africa. “With the market projected to grow from 6 million to 20 million units in the next three years, we feel that the time is right to bring these products to market and are confident of replicating our notebook success,” he added. Key features that Acer hopes will comprise the products’ USP include a stylish exterior, user-friendly interface and advanced performance that gives a crisp image using gamma curve technology. The models are available in three sizes, 26-inch, 32-inch and 37-inch, with the 32-inch screen set to retail at around AED 6,500. “These televisions have one of the widest viewing angles in the market today, at 170 degrees, and the quality of the image is superb. While others may claim that their displays produce life-like images, Acer’s models deliver with amazing colour and scene depth,” said David Drummond, LCD TV business unit head of Acer.

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