EMC pools consultancy

Storage vendor EMC has introduced a consulting service that pools together the company’s full range of consulting capabilities into one group. Called EMC Consulting, the group will include services centred on information lifecycle management (ILM) — EMC’s flagship strategy.

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By  Caroline Denslow Published  July 17, 2005

Storage vendor EMC has introduced a consulting service that pools together the company’s full range of consulting capabilities into one group. Called EMC Consulting, the group will include services centred on information lifecycle management (ILM) — EMC’s flagship strategy. According to Qais Gharaibeh, district partner sales manager, EMC Middle East, the branding will help EMC formalise its plans to balance its revenue sources between hardware, software and services. It will also help the company to penetrate small-and medium-sized businesses (SMBs) more effectively. “We have seen major trends towards increasing complexities of customers’ environments where there are multiple servers, operating systems and sites that clients need to manage. This is a huge growth area that will help us penetrate not only the high-end market but also the medium-and small-end,” Gharaibeh said. That escalating complexity is what EMC is keen to tap into. According to Ghraibeh, EMC Consulting will develop bundled solutions specific for the SMB section, along with consultancy services for its ILM products. “Clearly our growth is focused towards the SMB market segment, and we have to develop consulting services to fit this market,” noted Gharaibeh. “There is complexity in implementing storage solutions, and you are introducing solutions to the small-and medium-end, customers [who are] new and are not familiar with how they can integrate storage solutions into their existing IT environments,” he reasoned. On top of its ILM and SMB-centred consultancy packages, EMC Consulting will also deliver a higher end service offering called Total Customer Experience (TCE) where it will help companies design their own storage infrastructure, starting even from the ground up. “With TCE, we will study the customer’s environment and make recommendations after that about how they can better utilise their assets and how they can prepare themselves for growth based on the trends of their business,” said Gharaibeh. The consulting services that will be available will centre on core software that exists on EMC’s storage platforms. It will include software inherited from its acquisitions, such as those from Legato and Documentum. Initially, the services will be offered as part of EMC’s storage solutions, but eventually they want their local partners to develop their own consultancy packages, Gharaibeh said. “Our partners need some time to ramp up their knowledge and expertise in delivering [consultancy] services,” he explained. The consulting services that will be available will revolve around EMC’s products. At the moment, the company has no plans of providing services related to third-party storage products. EMC Consulting’s new services will be available in the Middle East from August.

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