Orthogon rides high on wireless fever

As wireless broadband fever sweeps the region, Orthogon Systems has re-enforced the technology's growing popularity with an announcement last week that since its arrival in the Middle East & Africa region last year, the company has experienced a steady 20% growth quarter on quarter.

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By  Jane Plunkett Published  July 10, 2005

As wireless broadband fever sweeps the region, Orthogon Systems has re-enforced the technologies growing popularity with an announcement last week that since its arrival in the Middle East & Africa region last year, the company has experienced a steady 20% growth quarter on quarter. Orthogon Systems, a provider of high performance point-to-point broadband wireless systems also noted that there is considerable regional interest in wireless Ethernet bridges that provide point-to-point broadband connections in environments where conventional solutions can’t operate. The wireless networking provider said that the market sectors most interested in their products are enterprise businesses and government sectors. The company’s OS-Gemini Broadband Wireless Ethernet Bridge is a point-to-point system that connects at high speeds with carrier-grade reliability around obstacles, such as terrain and buildings, over long distances, and over large bodies of water. Despite the demand for wireless, in most of the Middle East markets, the 5.8ghz frequency is government-controlled, requiring businesses to go through a lengthy approvals process should they seek to use this frequency. This obviously acts as a barrier to a faster uptake of high-end wireless broadband systems. However the ever-growing demand and the loosening of regulations has resulted in a positive outlook for wireless broadband systems over the coming years, according to Orthogon. Orthogon claims that the Middle East needs to support a strong IT infrastructure that provides state-of-the-art uninterrupted communications. It gives the example of the UAE market, where new smart homes, offices and communities are being created, whereby the property developers and their customers are demanding advanced connectivity. Even though enterprise businesses in the region are aware of the importance of going wireless, they don’t fully grasp the full service offering and the different levels of reliability, said Graham Owen, ME sales & Channel Director, Orthogon Systems ME. “One of the main undertakings over the coming years is to educate the marketplace and our customers about the importance and benefits of point-to-point wireless broadband systems,” Owen said. “For instance, we are able to engineer PTP links to 99.999% carrier-grade reliability and provide data rates up to 300mbps. Imagine the communication benefits of having such a system in place!” he added.

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