Ebrahim Khalil Kanoo implements e-business suite

The automobile distributor utilises Oracle’s solution for customer relationship management, workshop management and financial consolidation.

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By  Sarah Gain Published  July 10, 2005

Bahrain’s Ebrahim Khalil Kanoo (E.K. Kanoo) Group, the Kingdom’s exclusive distributor of Toyota and Lexus vehicles, has chosen to implement Oracle E-Business Suite as part of its long-term vision to boost service and support levels for its group of companies and divisions and its extensive customer base. E.K. Kanoo has been active in the automotive industry in Bahrain for the last 50 years, with sole rights to market, sell and service Toyota and Lexus vehicles and their spare parts. As the exclusive Toyota dealer in the Kingdom, E.K. Kanoo has maintained its market lead for automotive sales primarily due to its high levels of customer service. “E.K. Kanoo’s commitment to its customers has been the driving force behind our growth and is sustaining our market leadership in the automotive sector. Through this strategic and significant investment, we will create a state-of-the-art operational and technology environment, enabling us to reinforce our market leadership, our employee satisfaction and placing customer service at the forefront of the business group’s strategy for the years to come,” says Mohammed Kanoo, President of E.K. Kanoo. Using Oracle’s E-Business Suite family of integrated business solutions, E.K. Kanoo’s customers will benefit from enhanced business performance in a number of areas and its finance and accounting department will be able to close the ledgers earlier every month, providing extensive levels of business intelligence to the company’s managers. The human resources team will be able to achieve operational excellence in managing the talents and the skills of the company’s employees in a centralised manner, and the sales force can complete and deliver orders to customers faster. The company will also be able to better manage its inventory of spare parts in order to avoid any service delays for its large customer base. The suite of applications delivers the high levels of functionality required by the automotive industry and meets specific requirements demanded by E.K. Kanoo. An application that proved critical to E.K. Kanoo’s choice of the Oracle solution included vehicle tracking, the cornerstone of any automotive distribution organisation. With an in-built vehicle tracking function, showroom sales staff can record every single detail from procurement, shipping, stocking and costing to sales and service on a single form. This centralised view gives the company a significant business advantage, through forecasting trends more accurately, providing a better delivery service to customers, and enabling its service division to locate and look over a vehicle’s service history effortlessly on one document. E.K. Kanoo will reduce its operational costs across back-office functions, including accounting and procurement as well as HR, by streamlining and automating manual tasks. “Bahrain’s automotive sales and service industry is among the most competitive in the Middle East, with demand for punctual and consistent service on the rise. In such a competitive market, the business benefits should enable E.K. Kanoo to transfer their organisation to unprecedented levels of customer satisfaction,” says Husam Dajani, vice president of Oracle in the Middle East and Africa.

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