NEC launches new site

NEC Computers International (CI) is targeting the markets of Saudi Arabia and the UAE as prime areas for development. It has established a new website available for access by Middle East resellers in order to bring them closer to the company and keep them more in tune with its developments.

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By  Andy Tillett Published  July 7, 2005

NEC Computers International (CI) is targeting the markets of Saudi Arabia and the UAE as prime areas for development. It has established a new website available for access by Middle East resellers in order to bring them closer to the company and keep them more in tune with its developments. Over 150 international NEC CI partners will now have up to the minute access to the latest news, offers, events and products as well as marketing support and a new search tool on the website. “We needed a central access point to all of our information, and this unites all our resellers across all of the countries we operate in over the world. The new website will ensure that there is no lag in resellers getting information from NEC. The internet site is linked to our internal intranet site, so employees and the partners have access to the same information, and news is as available to us at the same time it is to our partners,” said Annick Reyngoudt, senior marketing manager at NEC CI. In an effort to have a better presence in individual countries, NEC CI has introduced the website in a number of European languages. An Arabisation of the site is still a long way off but not altogether ruled out. “The Middle East is very important to us, and we are working towards having a salesperson in place in the area. We have everything in place we just need to be making enough sales in the region,” continued Reyngoudt. NEC works through business development partner InterFrontiers in the Middle East, and believes that the new website will complement this role. Interfrontiers has been making efforts to get closer and better develop NEC partners in the region, through the appointment of Arabic speakers. The reseller website can be found at http://extranet.nec-online.com and will also feature a dedicated press area and news database. NEC CI is the fifth largest PC manufacturer in Europe.

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