PTT provider launches under Bravo brand name in Saudi

Bravo’s network, which will be rolled out in three phases, has already commenced with coverage in a number of areas across Saudi.

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By  Tawanda Chihota Published  July 6, 2005

A digital trunked radio system (push to talk) provider has launched in Saudi Arabia, under the brand name Bravo. The company, the Public Telecommunications Company (PTC) is held 38% by Wataniya International, and has a 15-year build-operate-transfer (BOT) arrangement in place with Saudi Telecom. Other shareholders in PTC are Nasco, Ali A. Tamimi Co. and Sultan Najr Al Otaibi, though Wataniya International will manage Bravo’s network, which is based on iDEN technology supplied by Motorola. “This is a major step forward in the company’s expansion strategy,” said Faisal Al-Ayyar, chairman of Wataniya International. “The launch of Bravo with its unique product and service offerings marks the beginning of Wataniya’s entry into Saudi Arabia, one of the region’s huge untapped markets for telecommunications,” he added Bravo’s network, which will be rolled out in three phases, has already commenced with coverage of the following areas: Makkah, Medina, Jeddah, Riyadh, Dammam and Dhahran, including the Makkah – Jeddah highway. The next two phases will see the roll out to more cities and highways resulting in kingdom wide coverage. Speaking to CommsMEA earlier this year, Wataniya International CEO Ahmad Haleem said that while GSM technology dominated wireless communications in Saudi, this might not necessarily be the most economical mode of communication for a wide number of users. “…Our offering is unique and we are not necessarily competing with GSM…” Haleem said.

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