Wella provides luscious locks

Wella is responding to the current popularity of curls with the introduction of the Wellaflex Curls & Waves range.

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By  David Ingham Published  July 5, 2005

Wella is responding to the current popularity of curls with the introduction of the Wellaflex Curls & Waves range. The new family of sprays and mousses aims to help women with curly, wavy hair to achieve the perfect balance between bounce and hold. Amongst the products introduced to the market are Curl Energy Mousse, Curl Modelling Spray and Curl Fresh-Up Spray. According to Wella, a 'revolutionary' new formula provides curls with 'full-of-life bounce' for up to 24 hours. At the same time, the company claims that the curse of curly-haired people — frizz — is avoided.

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