Touch screen popularity on the rise

Masonlite Multimedia responds to burgeoning demand for touch screen technology in retail environments.

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By  David Ingham Published  July 5, 2005

Masonlite Multimedia, a distributors of high-end touch screens from 3M Touch Systems, has opened a showroom in Dubai. The company claims the facility is unique in the Middle East because it allows potential users to test products. “Touch screen technology represents the future of customer interface terminals. Masonlite Multimedia has recorded a dramatic year on year growth in sales as more organisations and government departments realise the benefits of providing information or services via touchscreen,” said Rob Partos, managing partner of Masonlite MultiMedia. “With advancements in LCD and plasma screen technology and attractive high-definition colour displays, touchscreen has earned wide recognition as a preferred POP or POS [point of sale] system in the region.”

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