American Hospital targets Libyan market

The American Hospital Dubai has announced plans to expand its services into the North African region, beginning with a marketing campaign in Libya later this year.

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By  Stuart Qualtrough Published  July 3, 2005

The American Hospital Dubai has announced plans to expand its services into the North African region, beginning with a marketing campaign in Libya later this year to promote its new Heart Centre Programme. The private hospital will initially focus on introducing its US standard healthcare services to the re-opened Libyan market at the ‘UAE in Libya’ exhibition being held in Tripoli in November. The hospital will promote state-of-the-art surgical procedures such as those currently offered by the US board certified physicians at the Heart Centre in Dubai. “We recognise the great potential in Libya amidst the renewed demand for a wide range of foreign products and amenities, including healthcare services.” said Foteh Tleel, sales and marketing director of American Hospital Dubai. “The opening of the American Hospital Dubai Heart Centre last year has brought the latest in advanced surgical procedures to cardiac patients in the UAE,” added Tleel. “By expanding these services into North Africa we aim to continue our success in treating heart disease in this region where the condition is one of the most significant healthcare issues.”

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