Kumar becomes US Robotics regional boss

Sumit Kumar has been confirmed as the new regional manager for US Robotics Middle East. Kumar moves to his new employer after seven years at regional distribution powerhouse Aptec where he was product manager for US Robotics, Fujitsu-Siemens and APC.

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By  Stuart Wilson Published  July 3, 2005

Sumit Kumar has been confirmed as the new regional manager for US Robotics Middle East. Kumar moves to his new employer after seven years at regional distribution powerhouse Aptec where he was product manager for US Robotics, Fujitsu-Siemens and APC. Kumar has already visited the UK for an induction course with US Robotics and has officially started in his new capacity today. “I’m looking forward to a new challenge at US Robotics,” said Kumar as he settled into his new office. “I am sad to have left Aptec after seven years but my time in the distribution space has given me excellent knowledge of how the channel functions. Many resellers have already phoned to congratulate me on my new role.” Kumar will look to boost US Robotics market share even further in the Middle East and build up channel confidence in the vendor’s go-to-market plans and regional strategy. Kumar has a solid track record with US Robotics, picking up two awards from the vendor last year. Aptec picked up the regional award for best US Robotics distributor and Kumar himself won the best product manager award. Asked recently how he would describe his management style, Kumar responded: “It is aggressive, but also friendly. I want things to be done, but I don’t leave everything to my team. I don’t give them orders or targets; it just has to be done. I make sure they are confident about what they are talking about.” With his wealth of distribution experience, Kumar is perfectly positioned to increase communication and interaction between US Robotics and its second tier reseller channel across the Middle East.

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