Acer gets serious in server space

IT hardware giant Acer has demonstrated its intention to get serious in the Middle East server space with the launch of an online configurator for second tier resellers, which the vendor claims will help cut lead time on orders to just one week.

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By  Stuart Wilson Published  July 3, 2005

IT hardware giant Acer has demonstrated its intention to get serious in the Middle East server space with the launch of an online configurator for second tier resellers, which the vendor claims will help cut lead time on orders to just one week. Acer certainly appears committed to promoting its online server configuration tool, having previously released today's announcement once this year already on May 8th. Despite its strong showing in the notebook market, the server space has always been a black spot for Acer in the Middle East with its unit volumes paling into insignificance against the likes of HP in major markets. In the first quarter of 2005, Acer sold just 79 x86 servers in the UAE and 90 in Saudi Arabia according to IDC figures. In comparison, HP shipped 3,385 servers in the UAE and 2,554 in the Kingdom. “Making sales simpler for channel partners, that is what we at Acer are aiming to do. With this feature, solutions providers will be able to quickly and conveniently ascertain which configuration is most suited to their customer,” said Andrew Lamb, business development manager servers and storage at Acer Middle East. “Rather than spending time waiting for a quote from the vendor, all the details they need are in easy reach on our website, which they will then be able to immediately pass onto their client,” added Lamb. The online tool, available exclusively to Acer channel partners, allows the servers to be configured using hundreds of different component combinations and provides the resellers with instant pricing. “Due to the increased levels of commoditisation in the industry, there is very little difference between offerings from different vendors. What we are doing is offering a superior service to our channel, simplifying the entire sales cycle from the initial query right down to delivery,” explained Lamb. “With prices that are extremely competitive, a product line that is customisable for every component, and industry-beating times from factory to customer, Acer offers a compelling advantage to solutions providers looking for that extra value-add,” concluded Lamb. Acer will be hoping that its new services and tools, designed to ease the server purchasing process for its reseller channel in the Middle East, will allow it to increase its market share significantly.

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