Lexmark sets up Egypt base

Printer vendor Lexmark has strengthened its presence in the Egyptian market by opening a full-fledged office in Cairo

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By  Published  November 30, 2006

Printer vendor Lexmark has strengthened its presence in the Egyptian market by opening a full-fledged office in Cairo. The move is designed to help the company better exploit the growth potential in the Egyptian printer market.

François Feuillet, general manager at Lexmark Middle East, said: “Egypt is the third biggest market in terms of volume after Saudi Arabia and the UAE in the Middle East & North Africa (MENA) region. We see the printer market in Egypt growing exponentially in the coming years, considering the current growth trend.”

Figures from research house IDC reveal that the printer market in Egypt is set to be worth more than 165,000 units this year — up almost 6% on the previous year.

Feuillet believes that Lexmark’s wide array of printing solutions will be well received by local channel partners: “With such exceptionally innovative products offering the latest in technology, Lexmark is sure to enlarge its market share in the entire MENA region, especially in Egypt,” he says.

IDC estimates show that the entire Middle East printing market is forecast to grow 5% this year. Total sales are expected to touch 1.7 million units compared with 1.61 million units in 2005.

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