Art boosts marketing team

Ata AbdelRahman has joined Art International Technology as sales and marketing manager for the Middle East and Africa (MEA) region. This move is designed to boost the local PC assembler’s name, reach and presence across the region.

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By  Andy Tillett Published  June 30, 2005

Ata AbdelRahman has joined Art International Technology as sales and marketing manager for the Middle East and Africa (MEA) region. This move is designed to boost the local PC assembler’s name, reach and presence across the region. AbdelRahman joins Art from Emitac, where he held the position of marketing manager in the solutions division. He describes his new role at Art as a brand builder, working to create more awareness of the company and boosting its sales and partner links across the region. Art notebooks and PCs have been available for the last year, and the company is considering expanding its product portfolio by introducing tablets and servers before the end of the year. “The last year or so Art has done an excellent job to build up its infrastructure across the region. It decided not to got to the market until it had all the certification required. So it worked on gaining ISO and CE certification and completing the partnerships with the top component vendors. We have now started a huge marketing campaign,” says Rahmann. Art has an assembly line in Jebel Ali and agreements with Intel, Microsoft, ATI, Foxconn and Asus to supply components and software for its PCs and notebooks. Art’s regional strategy is to appoint dedicated in-country partners, which all carry stock and have dedicated support centres. “Our main focus is in the Levant as we see it growing a little faster than the Gulf. Then after September we will move to the Gulf, where we already have a couple of deals in Qatar and Saudi Arabia. Next we will take on North Africa. We also eventually hope to go to Asia, but that is in the future,” said AbdelRahman “I’m doing my best to gain us a large market share, but our targets vary from country to country. We are planning to sell over 2,000 units in both Jordan and Syria during the second half of this year. In the UAE, we want to sell many more, especially during the Gitex period,” he concluded.

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