Pepsi launches US$4 million summer promotion

Soft drink giant Pepsi has launched its biggest promotional campaign of the year, with a US$4 million Gulf-wide summer marketing and advertising push.

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By  Tim Addington Published  June 30, 2005

Soft drink giant Pepsi has launched its biggest promotional campaign of the year, with a US$4 million Gulf-wide summer marketing and advertising push. A Chrysler Crossfire car can be won during each day of the 60-day long promotion that will run until mid August. Pepsi aims to reach its target audience of 16 to 19-year olds by using a mix of television, outdoor, print and radio advertising. The campaign is being run in conjunction with Chrysler, and anyone that buys Pepsi drinks can participate by sending an SMS message with a number found on the product. They will then be notified by return SMS if they have won a prize. “We constantly do promotions that connect with our customers and to give them a chance to win prizes while enjoying Pepsi,” said Hossam Babbous, marketing director, Gulf region, Pepsi Co International. “This promotin is considered to be the biggest in the Gulf area, basically because of the variety of prizes that can be won over the 60 days.”

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