Leo Burnett extends work with Dubai brands

Leo Burnett is ramping up its communication and creative work for some of the biggest brand names in Dubai.

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By  Tim Addington Published  June 30, 2005

Leo Burnett is ramping up its communication and creative work for some of the biggest brand names in Dubai. The creative agency is extending its above-the-line and below-the-line support for Dubai Holding, the Dubai Development and Investment Authority (DDIA), Dubailand, the Mohammed Bin Rashid Establishment for Young Business Leaders and Global Village. “As we continue to articulate the Dubai promise to our many stakeholders, it is essential that we partner with a communications advisor that is driven by the same enthusiasm and passion for uncompromising excellence that we are,” said Malek Inja, chief marketing officer, Dubai Holding. Leo Burnett was behind the first TV commercial for Dubai Holding, which was launched in late May and is currently being shown on Pan-Arab and international satellite channels. “Leo Burnett shows us that it understands what we need and where we want to go by producing fresh, creative and compelling strategies and executions that set new benchmarks again and again,” Inja added. Dubai has been undergoing rapid development in recent years and has seen GDP grow by an average of 9% in each of the past five years. It has also attracted foreign direct investment of US$2.1 billion in 2003, which is expected to double by 2010. “These Dubai brands and organisations recognise they are competing in the unforgiving global marketplace and, as such, have exacting communications objectives that allow no room for error or misstep. By deepening their relationships with Leo Burnett, these entities reaffirm their confidence in our work, which demonstrates clear results and meets specific business goals,” said Raja Trad, CEO, Leo Burnett Group of Companies, Middle East and North Africa.

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