ERTU to update look with Pinnacle systems

Egyptian Radio & Television Union (ERTU) has expanded its channel branding capabilities with the addition of several new Pinnacle systems.

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By  Vijaya Cherian Published  June 26, 2005

Cairo-based state broadcaster, Egyptian Radio & Television Union (ERTU) has expanded its channel branding capabilities with the addition of two three-channel Pinnacle Thunder MX servers, four Pinnacle PDS 9000i vision mixers, two dual-channel Pinnacle Deko 3000 character generators and Pinnacle Deko550 character generators. The installation, which is due for completion this summer, will enable ERTU to create a more distinctive on-air brand for its channels. “This new installation will allow us to update ERTU’s look with graphics and features such as multi-row and continuous crawls, various motions and a full range of wipes, dissolves and reveals,” says Khairy Sowidan, head of studio projects, engineering division, ERTU. “In addition, we can create a persistent plane on the graphics screen with functions such as news crawls, sports scoreboards, multiple video squeeze-backs and clocks, using the DekoObjex option.” Sowidan says that typically, some of these elements come from other devices. As a result, displaying this in a single output channel means operators can control graphics independently of the standard newscast at the touch of a button. “Having a single interface to control and consolidate them is a major step forward in getting the relevant graphics to air as quickly as our core news footage.” The ClipDeko option enhances the character generator functionality by adding a clip-store and disk-recorder so operators can create customised, frame-accurate on-air graphics with animated backgrounds, logos and moving mattes. This means they can browse, preview, trim and loop clips within the same system, which makes operations quicker and simpler. “Now that Deko 3000 has shown us the value of having a clip-store, we plan to add a video archiving systems for all our footage. This, alongwith our existing automation system, will make our operations even more straight-forward by improving fast access to material.” To ensure that ERTU’s workflows remain efficient, Deko 3000 has been integrated seamlessly with ERTU’s existing ENPS newsroom system and OmniBus automation. “As a state broadcaster, budget has been crucial for us and this installation has helped us keep our total cost of ownership down,” adds Sowidan.

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