Sapphire plans Alexandria event

Buoyed by the success of its recent reseller event in Cairo, graphics card vendor Sapphire is finalising plans for a similar event in Alexandria in July. Working with regional distributor Al Yousuf, Sapphire is targeting local assemblers in Egypt and also attempting to boost its retail presence.

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By  Stuart Wilson Published  June 28, 2005

Buoyed by the success of its recent reseller event in Cairo, graphics card vendor Sapphire is finalising plans for a similar event in Alexandria in July. Working with regional distributor Al Yousuf, Sapphire is targeting local assemblers in Egypt and also attempting to boost its in-country retail presence. “The event we held in Cairo in June saw excellent attendance levels,” said Mohammed Ibrahim, regional manager at Sapphire. “More than 70 people turned up including representatives from major Egyptian PC assemblers in the country.” “The next step will be to run a similar event in Cairo where we can showcase Sapphire’s products and reach out to even more resellers. As well as working with local PC assemblers in Egypt, we are also attempting to work closely with retailers and build up the presence of Sapphire products in IT malls,” he added. Sapphire is considering specific retail promotions to drive sales in Egypt. Plans include a weekly prize draw for consumers purchasing a Sapphire product and also rewards for individual retailers selling the most Sapphire kit in a set timeframe. Low-end graphics cards continue to dominate the Egyptian PC market as many consumers look for a low-cost entry-level machine. According to Ibrahim, high-end graphics cards still make up just 0.5% of the total market. Nevertheless, Ibrahim is confident that Sapphire can record strong sales in Egypt during the summer months. “In the Gulf countries business drops off in the summer months as people leave the region on holiday. In Egypt, the opposite is true as people travel to the country, school holidays start and people start shopping more.” he concluded.

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