palmOne ramps up retail distribution

palmOne has padded out its retail credentials with the appointment of ITE Distribution as a regional partner. ITE’s brief is to focus on building up palmOne’s channel and retail presence in strategic markets including the UAE, Bahrain, Oman, Qatar, Saudi Arabia and Kuwait.

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By  Stuart Wilson Published  June 27, 2005

palmOne has padded out its retail credentials with the appointment of ITE Distribution as a regional partner. ITE’s brief is to focus on building up palmOne’s channel and retail presence in strategic markets including the UAE, Bahrain, Oman, Qatar, Saudi Arabia and Kuwait. Stuart Maughan, palmOne Middle East branch manager, said, “ITE is a long-standing and well respected local distributor for the region, dealing with a select number of brands. It complements the other distributors we have locally.” “ITE has built up a solid reputation in the retail channel and with the launch of the LifeDrive and Treo smartphones into the Middle East, ITE will assist us in expanding the number of outlets and increase availability of palmOne products and accessories,” he added. Shams Jafery, sales director at ITE Distribution, says: “ITE takes its partnerships with vendors to the next level, by offering extensive support to the channel. Currently ITE is proud to be distributing world-class brands such as Logitech, Iomega, Symantec, Belkin, ADS Tech, Targus and Kingston.” “palmOne is a premium brand which offers handheld and communication devices to technology conscious consumers. ITE is delighted to have been selected as the next palmOne distributor for the Middle East and North Africa,” he added. ITE, a specialist in the retail distribution arena, maintains a small selection of non-competing vendors in its portfolio. The new agreement will also allow ITE to push palmOne’s latest digital device, the LifeDrive, into stores around the region

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