Oral-B unveils new electric brush

Oral-B has introduced the CrossAction Power Max electric toothbrush, which it claims is clinically proven to remove more plaque from hard-to-reach surfaces

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By  Robbie Greenfield Published  June 23, 2005

Oral-B has introduced the CrossAction Power Max electric toothbrush, designed to ensure healthier teeth and gums. According to Oral-B, the toothbrush is clinically proven to remove more plaque than a manual toothbrush and significantly reduce gingivitis. “CrossAction Power Max is clinically proven to remove more plaque from hard-to-reach surfaces and significantly reduce gingivitis when used twice a day,” says the company. Furthermore, it is claimed that CrossAction Power MAX provides an excellent value for money consumer proposition, enabling more consumers to take advantage of the enhanced cleaning system offered by Oral-B electric toothbrushes. The product combines a rotating ‘PowerHead’ with ‘CrissCross’ bristles for a more effective cleaning action. The brush features an ultra-thin handle with soft rubberized grip for comfort and control and offers a choice of an easily replaceable whitening or medium brushhead. Other features include indicator bristles that fade halfway so the user knows when its time to replace the brushhead, and rechargeable power with no replacement batteries needed.

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