Acer to enter LCD TV fray

Acer will follow in the footsteps of vendors such as Dell by bringing its LCD TV line to the region in July.

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By  Matthew Wade Published  June 23, 2005

Acer will follow in the footsteps of vendors such as Dell by bringing its LCD TV line to the region in July. In an exclusive chat with, the head of Acer’s worldwide LCD business unit, Oliver Arnes, said that the firm actually built its first LCD TV in December of last year. “In Europe we currently now offer 26-inch and 32-inch LCD TV models,” he explained, “and in the Middle East we’re about to start offering these. We’ll launch in Q3 of this year. In fact we already have samples in this region.” Acer Middle East’s General Manager, Krishna Murthy, added that the firm will officially launch these TV models on July 6, the reason for this timeframe being that the firm wants to get these on the market in time for Dubai’s ‘Summer Surprise’ shopping festival. “We’ll be offering first our 26- and 32-inch models at first,” said Murthy, “with a bigger 37-inch model probably due to arrive here in September, around the time of Gitex.” In the future, Acer will add more features to its LCD TVs; everything from digital and analog tuners to memory card slots. “We now consider ourselves a channel-focused technology provider, rather than a PC product provider,” added Arnes. Many IT vendors, such as BenQ and Dell, have recently moved into the consumer electronics space by jumping on the LCD TV bandwagon. And though these TVs have yet to grab much market share here in the Middle East, they are growing in popularity and look set, according to many in the industry, to really take off over the next year. Fuelling the expected growth of the region’s LCD TV market and the definite current growth of the LCD monitor market are the falling prices of LCD panels. While the last year or two has seen these prices fluctuate as panel manufacturers have sometimes struggled to meet demand, this is no longer the case. Arnes explained: “There isn’t a shortage this year of LCD panels. In 2004, more panel capacity was built up than in the last three years combined. So there is plenty, meaning prices will keep coming down, plus the capacity the manufacturers now have will cover the forthcoming LCD TV boom, and still there’ll be over-supply.”

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