Aptec confirms Logitech distribution deal

Aptec has finally confirmed that it is now an official distributor throughout the GCC for peripheral vendor Logitech’s range of OEM products.

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By  Stuart Wilson Published  June 22, 2005

Aptec has finally confirmed that it is now an official distributor throughout the GCC for peripheral vendor Logitech’s range of OEM products. The agreement covers a wide product portfolio comprising keyboards, mice, webcams, speakers and other peripherals. "We are delighted to partner with Aptec to carry our OEM line-up of products. Their excellent penetration in the system builder arena and reach into active reseller accounts creates many opportunities for us. We are positive that it is a win-win arrangement,” said Kamran Kamadia, regional sales manager at Logitech Middle East and Africa. Mario Veljovic, sales and marketing manager at Aptec Gulf, added: “The new agreement with Logitech adds a top-rated brand to Aptec’s portfolio, enhancing our ability to deliver innovative solutions to our clients across the Middle East region. We are delighted to partner with such a prestigious company as Logitech and expect to build a strong loyalty for the Logitech brand among our customers within the next few months.” “The Middle East, Turkey, Africa and CIS region will witness significant PC penetration in the coming year. As a result, we foresee an increase in demand for high quality PC components, especially for input devices,” he added. “Our partnership with Logitech will enable us to deliver top-class and stylishly designed products to the region’s growing customer base. Our extensive reseller network that spans the whole region ideally positions us to represent Logitech in these markets.” OEM sales remain an important part of Logitech’s overall business and represented 13% of the company’s global sales in fiscal 2005. The company’s OEM customer base includes many of the world’s largest PC manufacturers. Through its worldwide distribution and logistics network, Logitech makes its OEM products available to PC assemblers and systems builders at a regional and national level.

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