Dubai International Film Festival pitches out PR account

Organisers of the Dubai International Film Festival (DIFF) are pitching out its communication account ahead of the events second running in December.

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By  Tim Addington Published  June 22, 2005

Organisers of the Dubai International Film Festival (DIFF) are pitching out its communication account ahead of the events second running in December. Six Dubai-based agencies have been invited to take part in the tender, including incumbent Asda’a. The inaugural DIFF, which attracted Hollywood A-list actors such as Sarah Michelle Gellar, Morgan Freeman and Orlando Bloom, was marred with a boycott by some local and international photographers, after they were refused access to the red carpet during the Bollywood/Hollywood gala evening. “Dubai International Film Festival is pleased to confirm that it has tendered briefs to a select few PR agencies to handle the regional press requirements for the second film festival, which will commence on 11 December this year,” said Shivani Pandya, executive director of festival operations, DIFF. “We are expecting agencies to come back to us shortly with their proposals and we hope to have made a selection before the end of next month.” DIFF also plans to overhaul its website and has pitched out that account to four web design agencies. “We are also tendering a pitch for website redesign to support box office sales, registration and accreditation of the industry and press access to DIFF’s selection of photos and information on the festival,” added Pandya. DDA Public Relations, a specialist film-marketing agency based in London is looking after DIFF’s international communications. The weeklong event was recently promoted during the Cannes Film Festival at a glittering reception attended by Hollywood studio executives, actors, filmmakers, producers and directors. Industry representatives from Dubai and the Gulf also attended the ceremony that was held at the Carlton beach on the famous Cannes Croisette.

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