Another Middle East agency makes awards shortlist

The Middle East’s winning run in the Cannes Lions advertising awards has continued with yet another shortlisting.

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By  Tim Burrowes Published  June 22, 2005

The Middle East’s winning run in the Cannes Lions advertising awards has continued with yet another shortlisting. This morning, Ogilvyone Middle East joined the list, with recognition in the Cyber Lions category. The online work in question, “Space Invaders”, was for American Express. Ogilvyone joins Tonic, who have been shortlisted in the press category, Lowe Dubai, who have made the list in the ambient category and Wunderman in the direct category. The Cannes awards are seen as the most respected global awards ceremony. The success comes just weeks after advertising agency bosses warned that the quality of creative in the Middle East was off the pace compared to the world stage. The results of the awards – when the awards organisers announce whether any of the shortlistings have been converted into winning bronze, silver or gold Cannes Lions – are due to be announced over the next few days, depending on category. So far, no Middle East agency has ever won a Cannes Lion for advertising.

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