Epson showcase set for Dubai

An Epson technology showcase will be launched in Dubai before the end of the year. Distributor Al Yousuf Digital is bringing the showcase to the Emirates after its success in Egypt.

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By  Andy Tillett Published  June 20, 2005

An Epson technology showcase will be launched in Dubai before the end of the year. Distributor Al Yousuf Digital is bringing the showcase to the Emirates after its success in Egypt. The showcase will be set up in one of the city’s super retailers or malls. The technology showcase will be a stand or booth where buyers can get free guidance on which Epson products give them the best value for money. People can test Epson products using their own pictures and files, and receive advice from technical staff. Ahmad Qasem, general manger at Al Yousuf Digital, claims that since the Egyptian showcase was set up, there has been a spike in Epson product sales in the local area. “In Egypt we set up the technology centre in a computing mall in Nasser city, but for the Dubai version we want to put it in a super retail outlet, rather than on Computer Street or in Computer Plaza in Bur Dubai. We don’t see that much of an end user crowd down there anymore; it will get a better reception in a full mall. Business is going towards retail, and we’ve been expecting this for many years. In the Middle East it takes time, but in Dubai, the most advanced part of the region, business is already very retail based,” said Qasem. Qasem claims that the rise of mall-based shopping culture and the emergence of power retailers is eroding the role of individual stores and IT retail districts in Dubai. “I think that the only business that will eventually remain in Bur Dubai will be re-export. As an area, most of the resellers will not be satisfied with the business they are doing. There is a lot of pressure on them,” concluded Qasem.

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